NHS England launches TV advertising campaign to recruit thousands of nurses in landmark 70th year

NHS England launches the biggest recruitment drive in its 70 year history, new research has shown the special place that its staff hold in the nation’s heart

England’s most senior nurse, Professor Jane Cummings said the survey findings showed why young people should feel inspired to choose a career in the NHS but that more needed to be done to highlight the vast range of opportunities available for talented and dedicated people.

The £8 million campaign, funded by NHS England and the Department of Health and Social Care, will highlight the vast range of opportunities available in the NHS for potential new recruits and will initially put the spotlight on the nursing, prioritising key areas including mental health, learning disability and community and general practice nurses and will help deliver the long term plan for the NHS.

The new campaign, which kicked off in the week of the NHS’s 70 birthday on July 5, will feature TV and radio advertising, posters and social media. It will primarily target school children aged 14-18.

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